Sandcloud reimagines your favorite beach essentials with a touch of the absurd and the surreal. This series of animations transforms ordinary sunscreen and towels into playful, unexpected spectacles, blending humor, creativity, and a love for summer vibes. Each piece is designed to bring a smile to your face and a sense of wonder to your beach bag.
Each animation began as a simple idea—like turning sunscreen into soft-serve or weaving towels on a dreamlike industrial machine—and evolved through bold designs and meticulous animation. The team focused on blending the functional with the fantastical, crafting visuals that feel both absurd and undeniably Sandcloud. From the SPF swirl to the dramatic towel reveal, every detail was designed to surprise, delight, and celebrate the magic of summer.
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Scoop of Protection: Sweet SPF Machine
Step right up to the SPF sweet spot! Sandcloud’s sunscreen ice cream machine turns your sun protection routine into an unforgettable treat (no spoon required). Watch as smooth, creamy sunscreen swirls into a perfect soft-serve cone before magically dispensing a sprinkle of UV-fighting goodness. It’s quirky, it’s cool, and it’s the best way to beat the sun in style. Just don’t eat it!
The Towel Factory of Dreams
Ever wonder how Sandcloud makes towels this fabulous? Enter our imagination-powered weaving machine! Glittering threads, flowing patterns, and an assembly line straight from a surrealist dream come together to craft the ultimate beach accessory. Every roll and stitch is infused with the magic of summer. Wrap yourself in the extraordinary.
The Store Under the Towel
Go big or go home—Sandcloud style. Our Los Angeles store reveal features a towel so massive it could double as a building blanket. Draped over the entire storefront, the iconic Sandcloud design takes center stage before being whisked away in one dramatic pull. Beneath it lies the home of all things sunny, sandy, and surreal. Your next adventure starts here.
